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Academy
Nonprofit Accounting
Revenue Minus Expenses: The Nonprofit Money Dance
What is fund accounting and who do nonprofits need it
Nonprofit Accounting
9
min read

Revenue Minus Expenses: The Nonprofit Money Dance

Erica Weslowski
Director of Demand Generation
Published on
March 4, 2025
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Revenue Minus Expenses: The Nonprofit Money Dance

Erica Weslowski
Director of Demand Generation
Published on
March 4, 2025
View Full Course Here
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Let's Talk Money, Nonprofit Style! 💰💃

Hey there, nonprofit finance heroes! Let's face it—understanding the money flowing in and out of your organization isn't the sexiest part of changing the world, but it's definitely one of the most important. Today we're diving into the magical formula that keeps your mission alive: revenue minus expenses.

What's the Big Deal About Revenue Minus Expenses?

Think of revenue minus expenses as your nonprofit's financial report card. It tells you whether you're bringing in enough cash to cover your costs and keep those world-changing programs running!

Here's the scoop:

  • Revenue = All that good money coming in from donations, grants, fundraising events, and program fees
  • Expenses = The cash flowing out for salaries, rent, program costs, and those never-ending administrative expenses
  • Revenue minus expenses = The bottom line that determines whether you're thriving or diving

Why Should You Care? (Spoiler: It's Important!)

Almost half (47%) of nonprofits say finding new supporters is their biggest headache in 2024. Yikes! Without a healthy revenue minus expenses equation, your mission could hit some serious roadblocks.

Good news though! With the right tools (hello, fund accounting software like Aplos!), you can get your financial game on point and avoid becoming another sad statistic.

Show Me the Money: Nonprofit Revenue Streams

Let's talk about filling up that revenue bucket! Your nonprofit can tap into:

  • Individual donations – Personal and sometimes unpredictable, but great for community building
  • Corporate sponsorships – Business buddies with deeper pockets
  • Government grants – Bigger bucks but with strings attached (hello, paperwork!)
  • Program fees – Charging for your awesome services
  • Online fundraising – Currently bringing in 31% of all online donations (and growing!)

Fun fact: 91% of nonprofits have websites, but only 22% are accessible to people with disabilities [according to Nonprofit Tech for Good Report]. Talk about leaving money on the table! Make your online presence shine to boost those digital dollars.

Where Does All the Money Go? Expenses Explained

Your expense side of the equation typically includes:

  • Salaries (your amazing team deserves to eat!)
  • Rent and utilities (because working from park benches gets old)
  • Program costs (the actual world-changing stuff)
  • Marketing (telling people how awesome you are)
  • Fundraising expenses (sometimes you gotta spend money to make money)

Pro tip: Regularly review your spending against your budget. Are there places you can trim the fat without hurting your mission? Maybe negotiate better deals with vendors or recruit volunteers for some tasks.

The P&L Statement: Your Financial BFF

Your profit and loss statement (P&L) is like your nonprofit's financial selfie—it shows exactly how you're doing at any given moment. Creating one is simpler than you think:

  1. List all your revenue sources and amounts
  2. List all your expenses by category
  3. Subtract expenses from revenue
  4. Voilà! You now know if you're in the black or the red

Nearly 63% of supporters want transparency in how nonprofits handle money, according to a Charity Navigator survey. A clear P&L helps you deliver that transparency and builds trust with your donors.

Compliance: The Not-So-Fun (But Super Important) Part

Let's face it—IRS Form 990 isn't exactly a party starter, but it's a must-do for nonprofits. Missing the filing deadline for three consecutive years? Automatic loss of tax-exempt status. Ouch!

Here's what you need to stay on the right side of compliance:

  • Keep detailed, accurate records
  • Implement clear financial practices
  • Stay on top of filing deadlines
  • Know the rules about fundraising, lobbying, and political activities

Level Up Your Financial Game

Ready to become a nonprofit finance superstar? Try these strategies:

  1. Get the right software – Specialized nonprofit accounting tools make life so much easier
  2. Review and update your financial policies – Keep them fresh and relevant
  3. Embrace transparency – Let your supporters see how their money makes impact
  4. Never stop learning – Financial regulations and best practices change constantly
  5. Set clear financial goals – Know what success looks like for your organization

Did you know nonprofits accepting stock donations saw a whopping 66% growth in fundraising over five years? Meanwhile, those stuck in cash-only mode saw just 11% growth, according to a study from FreeWill and Texas Tech University. Time to get creative with your revenue streams!

The Bottom Line on Revenue Minus Expenses ✅

Understanding and managing your revenue minus expenses isn't just about keeping the lights on—it's about maximizing your mission impact. With good financial practices, the right tools, and a dash of creativity, your nonprofit can thrive even in challenging times.

Remember: When your finances are healthy, you can focus on what really matters—changing the world for the better!

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Erica Weslowski
Director of Demand Generation
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