Leveraging Events for Donor Growth and Retention

It takes a lot of time, energy, effort, and planning to organize events, but they can bring in needed money and support for your organization. For many donors, their very first gift to an organization happens at an event. It’s crucial to build a relationship with potential donors or new donors through your event and nurture them into becoming recurring donors, major gift donors, or planned gift donors.

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How can your organization get the most out of an event? Join Aplos for a one-hour webinar to learn how a successful fundraiser can have a lasting impact on relationships with your donors.

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In this webinar, we will:

• Walk through online event registration options to easily capture registrant and attendee information for better follow-up
• Discuss tools to leverage the event and grow giving by offering donation options during registration, accepting pledges, and utilizing text giving at the event
• Review key best practices for how to follow up after the event to engage attendees, regardless of the size of your organization