The impact of major donors is far-reaching. These donors often provide substantial funding that enables nonprofits to achieve unprecedented success, and they can significantly increase the chances of an organization…

Your donor development effort is not about chasing money; it is about building lasting relationships with your donors. Most donors will give to a nonprofit organization if they feel like…

What Is Fundraising? The term fundraising is usually defined as the process of seeking financial support for a charity, cause, or other organization. The purpose of fundraising is to support…

Nonprofit email marketing is a big facet of any successful organization, and is key when it comes to the strategy of nurturing potential donors. It allows you to educate, update…

A matching gift program can be a great way for a nonprofit organization to maximize individual donations and corporate giving. But what is donation matching? Donation matching programs refer to…

Donor retention is a critical component of fundraising. But what does it mean and why should you care? If you have a high donor retention rate, it means more people…

Imagine this: you donate to a cause, and the nonprofit organization spends all of its time asking for more money from you and thousands of donors like you. Don’t they…

Having a plan for donor acquisition, retention, and upgrade is essential for fundraising campaigns and any nonprofit organization. The donor lifecycle is a multiphase process that helps nonprofits identify and…

Nonprofits and other organizations are always looking for new ways to cultivate relationships with their donors, but they often don’t know where to start. In this article, we’ll explore the…

If you’ve been asked to organize a fun run fundraiser, be prepared. Fundraising is hard work, and planning and executing a successful fun run can quickly become overwhelming. Here’s the…