Aplos is thrilled to announce the acquisition of Keela, a best-in-class CRM system designed for nonprofits. This acquisition is a significant step toward our mission of building the first fully integrated cloud platform dedicated to nonprofits—a platform that offers high-quality, fully integrated technologies across essential use cases for nonprofits: accounting, fundraising, and CRM.

Following our recent acquisition of Raisely to enhance our fundraising capabilities, Keela completes our suite with its top-tier CRM. This strategic move ensures that nonprofits have access to a unified, powerful system, empowering them to manage their operations more efficiently and effectively.

How Keela empowers nonprofits

Keela is a comprehensive donor management system designed for nonprofits, consolidating donor data in one place to streamline tasks such as donor acknowledgments, tax receipts, gift processing, and data entry through automation. Its customizable tools enable organizations to build personalized donor journeys to enhance engagement and retention. With Keela, nonprofits can save time, strengthen donor relationships, and increase fundraising success.

How Aplos, Keela, and Raisely are raising the bar for nonprofits

As we pioneer the first integrated cloud platform for nonprofits, equipped with a suite of tools for accounting, fundraising, and CRM, our mission is to streamline nonprofit management by providing top-tier tools while eliminating the need to juggle multiple platforms. To achieve this, we’ve carefully curated best-in-class tools: Aplos for accounting, Raisely for fundraising, and Keela for CRM. Each tool was chosen for its exceptional capabilities and commitment to serving nonprofits.

Our partnership with Keela marks a significant milestone, bringing expertise in donor management and an innovative CRM platform. This partnership propels us closer to our goal of simplifying nonprofit operations.

Our commitment goes beyond mere integration. We aim to create a system that genuinely adds value to nonprofits. The sector has often been let down by compromised service standards when platforms are integrated or investments fail to meet their needs. We are doing things differently. With our in-depth understanding of nonprofits and insights into the shortcomings of other platforms, we are crafting a system that prioritizes the nonprofit experience. We recognize the daily operational needs, the importance of seamless system connections, and the necessity of meeting these needs while fostering innovation to help nonprofits optimize their operations.

The voices and insights of nonprofits have been integral to the development of Aplos, Raisely, and Keela, and this commitment to understanding and addressing nonprofit needs is a core value that unites all three companies. As we build toward the future, we remain steadfast in integrating nonprofit feedback into our platform, ensuring a system that not only adds substantial value but also drives profound impact within the NPO sector.

To learn more, check out the formal announcement by ASG.

What’s next?

In the upcoming quarters, we’re diligently working to integrate Aplos, Keela, and Raisely, enhancing the experience for nonprofits across the board. Over the next few months, you can expect to see these platforms come together gradually, culminating in a unified ecosystem by the year’s end. Here’s a glimpse of what’s to come:

• Mid-Summer: Aplos and Raisely are integrating systems to combine robust accounting with dynamic fundraising capabilities, empowering nonprofits to manage their finances and donations seamlessly.
• Late Summer: Keela and Raisely are launching an integration that combines CRM functionalities with advanced fundraising tools, helping organizations enhance donor engagement and fundraising strategies.
• Early Fall: Aplos and Keela will introduce an integration to unify accounting and CRM functionality, streamlining data management and workflows for nonprofits.
• End of Year: All platforms under Aplos, Raisely, and Keela will implement single sign-on functionality, enhancing security and providing a seamless user experience across all integrated tools.

Stay tuned for further developments as Aplos, Raisely, and Keela come together to pioneer the first fully integrated cloud platform dedicated to nonprofits. We’re thrilled to have you join us on this journey!

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